#024 - Time For a COOL Change?

Should imported beef be labeled “Product of the USA” when it’s not born or raised here? We discuss the complex issue of Country of Origin Labeling (COOL), which would ensure every package reveals its true origin, empowering you to choose authentic, U.S.-born beef over cheap imports. We dive into why this matters: a beef herd at its lowest in 73 years—down from 38 million in 1985 to 28 million today—shrinking consumption, and the bitter irony of “Beef, it’s what’s for dinner”. Join us to explore the what, why, and how of shaping U.S. beef’s future.  Giddy’Up!